Time for Name Branding

Australian wine producers were urged to look at the younger wine consumer and strengthen their branding effort by Michele Levine of Roy Morgan Research. Comments from Levine included “‘Young people are driven by brands — brand is what matters to them — and they will pay whatever the brand is able to ask.”
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Worlds Largest Wine Bottle

Raise a glass – 1,200 of them to be exact – to New Jersey, new home to the world’s largest bottle of wine.
A business in Tenafly, in northern New Jersey, paid $55,812 ($66,279 Cdn) for a 1.35-metre-tall bottle of cabernet sold Saturday at Sotheby’s, said auction house spokeswoman Kristin Gelder.

The nice thing is, it’s all Private Reserve wine!
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South African Travels

South Africa –

Wine.co.za is spearheading the wine industry’s online marketing drive of its tourism portfolio in a brand new service offering both local and international visitors to the Cape’s world-renowned winelands a unique, user-friendly, and effortless way of locating wine tourism destinations and planning their itineraries accordingly

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Educational parties in Oregon

Oregon is rolling out an interesting program at some of it’s wineries this holiday season. The ‘Wineology Weekend,’ which replaces the Wine Passport of years past, is an informative and fun way to spend the Thanksgiving holiday weekend while staying in the close confines of Washington County.
For $20 tasters get eight wine classes at Washington County wineries, an elegant, stemless Riedel ‘O’ glass, a course syllabus, student ID and plenty of wine to taste. Tasters are encouraged to take a few classes each day.
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www.gatewaytooregonwines.com

Labeling Wine

Yellow Tail, Fat Bastard, Goats du Roam. If you were hired to design a wine label, what would you come up with. Would you take the conservative road and create a simple, elegant, informational label, or would you get crazy? That’s what some have done, but it sometimes reflects bad on the wine quality, as many don’t take the wine as serious. This article from the The Star in Malaysia, explores these wild labels.
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Yellow Tail Reviewed

This is quite possibly the best review I have seen for a bottle under $10. The descriptors used are amazing. The only bottle I have tried, (not recently), is the Chardonnay, which I felt was a great value for the price. Trader Joe’s here in California carries all three Yellow Tail products mentioned in this article, so I recommend picking up these instead of Two-Buck Chuck next time your buying groceries.
From Japan Today:
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Chalone to be bought out?

It’s Official! The Chalone Wine Group has accepted a buyout offer, but there is still time for a higher bidder to make an offer.

NEW YORK (Reuters) – Chalone Wine Group (CHLN) said on Monday it accepted an $11.75 per share buyout offer from French luxury wine maker Domaines Barons de Rothschild.
The deal, which would transfer the 54 percent of Chalone stock that Rothschild does not already own to the French company, represents a $2.50 per share increase from the initial offer.
Chalone can continue to seek higher buyout offers until the deal closes, the company said in a statement.

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