The Day for Rose

Although pink wines have long carried a stigma of being sweet, flabby, cheap wine, the day may finally be here for consumers to embrace this style of wine. A recent study by AC Nielson found that in the UK, where the wine is called Ros, growth is 5 times faster than Red or White Wine. Retail stores like Tesco, who saw a 143% jump over the previous year in Rose sales, have noticed the overwhelming response from a younger consumer, one who isn’t afraid to try something new and ignores the bad connotation pink wines have. An internet event, Wine Blogging Wednesday, had pink wines as it’s theme, and received a great response from those who participated. Yes, things are shaping up for Rose.

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