Please Welcome Jacob’s Creek to the Dark Side

As they just announced their entire European wine line will now be closed with a Screw Cap. This includes bottles that retail for up to $77 U.S. (£40). Jacob’s Creek parent company, Pernod Ricard UK, decided to make the change to meet the demands of retailers, consumers, and the wine making team.

Adrian Atkinson, of Pernod, states: ‘Consumers increasingly associate screw cap wines with quality’.

A recent poll conducted on behalf of Pernod Ricard suggested increasing consumer confidence in screw-cap wine. 68% of those asked said they were ‘quite likely’ or ‘very likely’ to buy wine under screw-cap within the next three months.

It is also interesting to note that this winery has the biggest market share in the UK for an Australian import, with 13.3%.

Contrary to what the Cork industry would like you to believe, consumers are warming up to Screw caps, and this is proof.

Read [decanter.com]