Martha Does Wine – A Lot

Martha Stewart, America’s domestic goddess, has teamed up with E & J Gallo, wine giant from Modesto, to produce a $15 bottle of wine available in red, white, and blu….oops, I mean red (merlot, chardonnay, and cabernet) from grapes grown in Sonoma.

Gallo is expected to heavily promote the Martha wine, with print ads and other marketing efforts. Martha Stewart Vintage labels will feature a calligraphy-like design with her initials; but the name Gallo won’t appear anywhere on the label.

So, Martha Stewart Vintage is due to hit store shelves soon, with about 15,000 cases available at release. Will the Martha faithful rush out to try a bottle? Only time will tell. I must say, I did enjoy an episode of her show that helped me appreciate the choosing of proper hens when I start my egg farm. Maybe her taste in wine will prove to be as refined?

Read [WSJ.com]