Amazon, the world’s largest online retailer, is to start selling wine in the US, entering a business fraught with regulatory complexities and littered with the wreckage of previous failures.
Amazon is looking to recruit a senior wine buyer, whom it says will be responsible for “the acquisition of a massive new product selection” for its site. The wine sales will augment a rapidly expanding non-perishable groceries business that Amazon launched two years ago.
So what does this mean for consumers?
- Competition in the space, which has been primarily dominated by Wine.com
- Business influence to possibly cut through the red tape of the industry
- Buying with one click!