Amazon To Start Selling Wine

Amazon LogoVia FT.com

Amazon, the world’s largest online retailer, is to start selling wine in the US, entering a business fraught with regulatory complexities and littered with the wreckage of previous failures.

Amazon is looking to recruit a senior wine buyer, whom it says will be responsible for “the acquisition of a massive new product selection” for its site. The wine sales will augment a rapidly expanding non-perishable groceries business that Amazon launched two years ago.

So what does this mean for consumers?

  1. Competition in the space, which has been primarily dominated by Wine.com
  2. Business influence to possibly cut through the red tape of the industry
  3. Buying with one click!