Some of you who have tasted at Honig Vineyard’s in Napa Valley, may have recently received a postcard from the winery. I’ve scanned one, and posted it here, because I wonder if this campaign will help or damage the brand image of this winery. The back of the postcard directs you to Honig’s latest video (www.honigwine.com/rockvideo), and lists all the members of the band pictured on the front. This is an annual campaign by the company, and in the past, there have been quite a few witty designs. (Archive here)
What do you think of the latest campaign: Great marketing, or brand suicide? Take part in the first ever Winexpression poll below!
Note: The winery has a blog post with information on the history of the postcards, as well as the design for this year. But we all know it’s the first impression that matters, so what do you think….