It was announced today that wine.com has released it’s API, which is the framework that allows third party websites to link to it’s extensive online database. This means that some wine related website’s will choose to incorporate information from Wine.com into their site, allowing for more extensive information to be delivered directly to the end user. Think of what Google maps has done for the internet. There are an untold number of implementations of Google’s API on a hoard of different website’s. Wine.com is hoping to do the same thing.
But how many people actually buy wine through online retailers? According to a 2008 study by Vinquest:
U.S. wineries seem to think they sold about 2% of their wine through online wine retailers in 2007. Total sales through this channel were likely in the $200 to $400 million range for 2007
Not much when you look at the overall picture. There is definitely a lot of room for growth in the area. But is this what the average wine consumer wants? Or is it easier just to pick up a bottle from the local merchant or megamart and not have to wait or worry about shipping?
So far it seems the public has spoken.