Wente launched their first ‘Day of Discovery‘ on September 4, 2010 with great success! Their motto for the day was “Good wine, good music, good food, good times!” and that is exactly what they delivered. A variety of bands performed all day long from three separate stages. Food and drink were available for purchase and the tasting rooms were open to patrons.
Tickets were $29 in advance and $35 at the door, which may seem pricey if you are viewing this just as a winery event, especially taking into consideration that food and drink were not allowed to be brought in. However, if you view it from the standpoint of attending an all day concert, and especially to Wente’s regular Summer concert series, ticket prices were more than reasonable.
Over all, the event was very enjoyable. The food was prepared nicely and the purchase area seemed well organized. There were plenty of great choices including Burgers, Sandwiches, and Salads, snacks for the kids like popcorn, and a wide array of drinks including Wente’s assorted wines that are always palate pleasing. Tasting room fees were also reasonable ($5 versus places like Napa where you’re likely to pay upwards of $20) and the bands chosen to play were well rounded. Being that this was the wineries first event of it’s kind, with each successive year, I’m sure improvements will be made. For what it’s worth, these are my thoughts on how they can improve:
Wente takes great strides in all aspects of their operations to practice sustainable agriculture. Their website outlines an extensive and impressive list of areas in which they are “practicing what they preach”(http://www.wentevineyards.com/wine/sustainable_agriculture1/). A few tweaks, however, to their ‘Day of Discovery’ would enhance their sustainability, such as using biodegradable cups and utensils. Also, water was provided in the tasting rooms and eventually at the end of the food line, but my guess is that many were not aware of it. Why not encourage patrons to bring an empty, refillable water bottle, and provide refilling stations throughout the grounds, which would greatly reduce the amount of bottles that need to be recycled, as well as those that end up in the garbage?
A bit more information could have been provided on the musical acts themselves at the event. Genre, artist bio’s, and the other details would give those that didn’t have the time to visit all the artists websites the chance to plan who they wanted to see a little better, since many acts perform at the same time throughout the day.
This turned into a very nice afternoon of enjoyable wine, excellent live music from some rising talent, tasty food, and great association. I guess they got their slogan right.
Photo Credits: Charles Communications and Kimberly Charles
Disclosure: I attended this event on a press pass