This will be my final post, so it’s a doozy. Scroll all the way down the page to see each portion.
Touring Bronco Wine Co.
I got the chance to see where Charles Shaw is bottled and shipped from in Napa. Here are the highlights:
Fred Franzia is a simple man. He drives from his home in the Central Valley to Napa in an old truck with a ton of miles. He calls his workers a “hell of an asset”. He has delivered more than 500 million CASES of two buck chuck through one distribution channel, Trader Joe’s.